For good reason, the script is the most important aspect of explainer video production. Your explainer video won't work if it doesn't have the right design elements, premium animated videos, or a compelling soundtrack.
This is a common explainer video script you may have heard:
- These problems make his life miserable.
- Now there is this amazing product/service
- Amazing Product. It is the best product.
Although this simplified version of a user case scenario might sound tired and not all explainers should sound the same, it provides a good overview of the essential elements and gives us an opportunity to look at the core components of an explainer script.
Let's take a closer look at it:
There are many problems, and it is easy to get bogged down in the details. It's not necessary. Identify the problem and get to the solution as quickly as possible. Don't be too specific in your description of what the problem is. Some products make life easier. The world was already turning before your new pineapple peeler hit the shelves.
There are many voices out there, but not all voices are equal.
The professional voice talent is affordable and can make a big difference in the final result of your video.
Professional voice artists can help bring your message to life, instill confidence in listeners, and ensure that the most important details are remembered quickly. You can also choose from a wide range of voice talents, which makes it easy to find the right voice for your brand.